Since its inception in 2007, SAPPORO COLLECTION has upheld the following mission: to create a platform where people involved in apparel and beauty can thrive, and to revitalize Sapporo's fashion market.

Created with local people in mind and primarily by local staff, SAPPORO COLLECTION has been held 13 times in total and has become recognized as a fashion tradition in Sapporo.

The first online event, held in May 2021, attracted over 120,000 viewers, showcasing the energy and charm of Sapporo, a "cultural hub in the north," through the power of fashion.

Believing in the "power of fashion"—the sense of exhilaration and confidence that comes from wearing it—we will be holding the 2021 version of the SAPPORO COLLECTION while giving maximum consideration to the circumstances.

For those who love fashion, a special occasion.
For the fashion market, it is a place to showcase its power.

From Sapporo, the "cultural hub of the north," we will deliver its energy and charm to the whole world.

Sapporo Collection Executive Committee